How to Create an Instagram Content Strategy

An Instagram content strategy can improve brand engagement and audience growth. Read about the best techniques for Instagram content planning.

Are your Instagram posts failing to provide the expected results?

Then you may need to reconsider your strategy and develop a content plan.

Material planning can assist in guiding how you distribute the material to ensure that you meet specific goals and that your content performs better.

This tutorial will teach you how to develop a content strategy that enhances brand reach and conversions on Instagram. You’ll also discover some useful ideas for improving your content.

1. Set Your Goals

The first step is to develop your Instagram goal or goals.

What do you hope to achieve? Is it to expand your audience, increase engagement, or increase sales?

Once you’ve determined your strategy, you’ll be better equipped to personalize your content to achieve those objectives.

Then, you can define the key performance indicators (KPIs) that will be used to track various aspects of your Instagram campaign.

After you’ve decided on a goal and certain KPIs, it’s a good idea to split it down into several milestones you’d like to hit along the way.

Assume you aim to increase your audience by 20% by the end of the quarter.

What are some milestones you can set along the route to attain that goal? What kinds of material, subjects, or series of content can you create to boost engagement?

After some brainstorming, it’s time to start creating your content calendar.

2. Create Your Content Calendar for Instagram

A content calendar is essential since it serves as your roadmap, guiding you along the way, assisting you in meeting your objectives, and setting an end date for a campaign.

You’ll be able to adapt and assess ways to improve your content strategy for your future campaign once you’ve attained your objective.

A content schedule may also help you keep ideas and campaigns structured, discover content gaps, and develop consistency (which is crucial for Instagram).

When planning your content for the month, quarter, or current campaign, consider which days of the week you want to discuss what.

Then, select a topic and write the appropriate caption.

Making a content calendar is easier when content planning is broken down into smaller practical phases.

Then, once you’ve established your goals, themes, and descriptions, you may go to the next step: creating the appropriate images or videos.

Finally, you can organize your themes, posting days, captions, and hashtags into a simple Google, Word, or Excel doc that you can effortlessly copy and paste when it’s time to schedule your material.

Bonus Advice: Integrate Marketing Initiatives With Your Content

If you currently have marketing initiatives in place, this is the time to incorporate them into your marketing strategy. For example, suppose you have a new product launch.

Then you may make a content series out of it. Create a few posts teasing the product’s release, including a giveaway, have an influence to endorse your product or a video of them using it, and market the benefits.

Events or holidays are another wonderful approach to engage consumers and convert them into customers.

If you have an upcoming event, you can develop a campaign promoting it and discussing the speakers, items that will be available, or fantastic grab bags that will be available.

Another fun and good method to get customers talking about your company is over the holidays. Another strategy to increase business recognition and followers is through holiday giveaways or offers.

3. Maintain A Consistent Theme And Tone

Creating a tone or brand guide is a great way to ensure consistency in your material. Maintain a consistent design, typeface, and color pattern throughout your entries.

You may get ideas from your website, content, and logos to help you establish the right tone and theme for your posts.

Furthermore, Instagram provides features in stories that can assist you in creating a color scheme that suits your business.

You should also consider the appearance of your material for both images and videos. To set the correct tone and style for your content, consider using a constant angle or filter.

It’s also critical to consider your messaging, whether for captions, comments, or direct communications.

It’s critical to have a standard operating process in place for how you respond to customers on Instagram, especially if you have numerous individuals responding to comments and messages, to ensure that it’s consistent with the brand’s tone.

4. Display Your Creativity

Instagram is more than a photo-sharing app. There are numerous ways to create Instagram content that will promote your company and increase engagement.

Let’s go over them and provide some pointers on when to use them.

Instagram, as you may be aware, has images. Images are an excellent method to display things. It’s also ideal for sharing quotes, posing questions to which you respond in your image description, and advertising discounts or giveaways.

Videos are a wonderful approach to present previews of upcoming events or to make product teasers. You may also use business BTS videos to demonstrate how to effectively use your product.

Instagram Reels, or short films, may be used to display products, tell stories, and expand your audience.

IGTV, or Instagram TV, are longer videos that appear in an Instagram feed. These are used by brands to go into greater detail about a specific issue.

Instagram Shopping is a tool that allows customers to purchase your stuff by viewing your images and videos.

Brands may establish product tags and product launches that allow customers to buy things directly from Instagram.

Customers will no longer have to leave Instagram to visit your website. Instead, customers can purchase instantly using the app.

Stories are photographs or videos that last 24 hours (until added to your profile highlights) and allow you to share posts from your profile or post new content. It’s a popular method for gaining more followers and engaging with customers.

User-generated material, or material made by influencers, consumers, or other users, is an excellent approach to reach new audiences and market your business.

People are more likely to be interested in a new product if it is endorsed by someone they already follow.

Similarly, seeing a post by a customer who already loves your brand can help create trust with prospective customers.

But what kind of information goes viral? It can be useful to look at what your competitors are doing on Instagram and put your brand’s own spin on it.

5. Create Captivating Captions And CTAs

While having high-quality images and interesting movies is fantastic, the descriptions and call to action are equally important.

If your image or video drew the consumer in, you want to keep them interested using your caption and CTA.

It is critical to spend time developing the perfect CTA to guarantee that people follow your page, interact with your article, or buy your product.

6. Select the Appropriate Hashtags for Instagram

It is also critical to research and select the appropriate hashtags to guarantee that your postings reach the intended audience as well as some new ones who may be interested in your business.

Hashtags allow your content to reach users who are not followers of your profile. Take notice of which posts perform exceptionally well as you develop material for specific hashtags.

In this manner, you may produce subsequent posts targeting specific hashtags, increasing the visibility of your material.

7. Determine the Best Time to Post on Instagram

Planning posts ahead of time might help relieve some of the stress associated with social media strategy.

Meta Business Suites can be used to schedule posts for Facebook and Instagram for a week or two weeks.

If you’re not sure when to post, they’ve suggested days and times based on data that shows you’ll get the most engagement and views.

However, it would be useful to conduct some industry-specific research to determine the optimum time and day to publish your posts.

The forthcoming holidays are a crucial consideration when organizing your content.

Will you post a holiday-themed post, use the occasion to promote or give away something, or skip posting on that day entirely?

Whatever you choose, remember to keep holidays in mind.

8. Evaluate and Adjust Results

Instagram Insights, available both on the app and through Meta Business Suites, may indicate how many views a post receives as well as statistics on engagement with the posts, allowing you to determine which sorts of content are most effective. You can see who has liked, shared, commented on, and saved your material.

Insights can also be used by brands to obtain metrics on paid activity. Insights are a terrific method to spot trends and alter your content strategy.

You’ll also be able to check analytics about your followers, such as how many you’re getting, the age of your followers, and when they’re most active online. In this manner, you may change the times you post to ensure you reach your target audience.

Bringing It All Together

Content preparation is the most effective strategy to increase Instagram reach and engagement.

Creating a content calendar based on current marketing objectives and personalizing your content with a theme supported by metrics is the most effective strategy to help you reach your objectives.