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What is the best time to post on Instagram in 2023

Instagram ranks third among social media networks with 500 million daily active users and 1 billion monthly active users. With such a large audience, the platform is being used by various brands. The large user base also makes it simple for posts to be lost in the noise, though. Despite your best efforts, there is no assurance that anyone will read your Instagram post-Time.

Recent postings, together with the user’s relationships and interests, are given priority by Instagram’s algorithms. In order to increase engagement, it is essential to choose the optimum time to post. Various data analyses from social media tools were examined and compared in order to determine the ideal publishing time. But it’s important to keep in mind that this data only serves as a starting point and that in order to figure out what works best for your particular audience, testing is required.

Best Time to post on Instagram

Knowing the general tendencies when Instagram users post is a helpful beginning point for you to explore before you look at your unique audience.

We looked at data studies from social media programs like Hootsuite, Sprout Social, HubSpot, and Later to find out more about the best times to publish.

Together, they looked at millions of posts to determine the times of day and time zones when users are most active.

The fact that every study and social media tool cites a different day and hour as the ideal time to post on Instagram sticks out. This emphasizes the significance of researching your niche and data to determine the most effective times and strategies.

They are merely a guide, and the best outcomes will come from taking the time to explore and examine your data.

Always do tests

Social tool data studies comparing the best time to post on Instagram

Source StudyHootsuiteLaterHubspotSprout Social
Time ZonePacific TimeLocal TimeLocal TimeLocal Time
Monday12 p.m5 a.m7 – 9 p.m10 a.m – 12 p.m
Tuesday9 a.m7 a.m8 – 9 p.m9 a.m – 1 p.m
Wednesday11 a.m3 a.m8 – 9 p.m10 a.m – 1 p.m
Thursday11 a.m3 a.m9 p.m
Friday2 p.m7 a.m9 p.m9 – 11 a.m
Saturday9 a.m1 a.m6 – 11 p.m
Sunday7 p.m1 a.m4 – 9 p.m

Sources, July 2023

  • 110M posts from 1M Instagram users were examined by HubSpot.
  • Over 11M posts were Studied by Later
  • Over 30,000 posts on Instagram were examined by Hootsuite.
  • 400,000 profiles’ worth of 2B engagements were examined by Sprout Social

Best Time To Post on Instagram By Location

If your audience is international, you should think about and post at the best time for their time zone rather than when you are.

Consider staggered posting across several time zones or looking for country overlaps if you work across several different nations.

Determine when your Instagram followers are most active (see below), and then make local time adjustments.

Time ZoneTime To Post
US Pacific Time9 a.m – 12 a.m
US Central Time10 p.m – 12 a.m
US Eastern Time11 p.m – 4 a.m
South America5 a.m
UK3 a.m – 4 a.m
Western Europe4 a.m – 6 a.m
Eastern Europe5 a.m – 7 a.m
Africa2 a.m – 3 a.m
Middle East4 a.m
East and South East Asia6 a.m – 8 a.m
Australia11 p.m – 12 a.m

Best day to post on Instagram

The worst day to post, according to Hootsuite, is a Sunday.

Wednesday is one of the greatest days to post on Instagram, according to Later and Sprout.

Later believes that “early to rise and early to post” on Mondays is the key to getting the most views and engagements.

Social ToolDay of WeekTime To Post
LaterMonday5:00 a.m Local
Sprout SocialTuesday; Wednesday9/10 a.m – p.m Local
HootsuiteWednesday11 a.m PT

When to post reels on Instagram

There is no denying that video material is becoming more popular on social media and other internet channels. Short-form videos now have a growing market thanks to TikTok.

YouTube Shorts and Instagram Reels have been the competitors’ responses.

If you’re testing out Instagram Reels, then based on:

According to Hootsuite, Monday through Thursday between 9 and 12 o’clock is the greatest time to publish to Instagram Reels.

According to SocialPilot, from Monday through Thursday, the ideal time to post is between 9 and 12 o’clock.

This may require some trial and error, as I previously indicated, and will depend on your sector and target market.

When Are Instagram Users Most Active?

The optimal times to publish on Instagram depend on your audience’s schedule and habits. Posting generally works best between 7-8 a.m. because many people check their social media accounts right after waking up. Another good period is during lunch breaks (between 11 and 1 p.m.), when users are more likely to be active. Posting after work or right before bed might also produce good results. For the best results, keep in mind to adjust your posting times based on the age, industry, and demographics of your target audience. In order to maximize engagement on Instagram, it is essential to comprehend the behavior of your audience.

The Time when not to post on Instagram

Weekend participation rates tend to be lower, but you shouldn’t ignore them entirely. It can be a good day to post if you do it on Saturday at the right time.

Consumer product brands often experience high engagement on Sunday evenings.

However, it is generally acknowledged that because people are relaxing or getting ready for the next week, Sundays are sometimes the worst days to post on Instagram.

As a result, they usually don’t look through social media as often.

Instagram Posting Guidelines: How Frequently

That depends on a few different things.

Do you first have enough content, ideas, and product photographs to post a few times daily or weekly? To post frequently is the aim here.

On the other hand, refrain from posting content only for the sake of it. Consider building a content strategy that is centered on the consumer journey instead.

Although it could take more effort initially, doing so will benefit your content strategy in the coming weeks.

In this manner, you may worry less about producing enough content and more time managing social media and interacting with followers.

Try blogging three times a week if you don’t have many post ideas. Then, by monitoring your continuous insights, you may make the necessary adjustments.

Finding the Best Time to Post on Instagram: Experiment, Analyze, and Adapt

Experiment with posting times and content types on Instagram to find the best schedule for your brand. Test different post types and times to understand your audience’s preferences. Consistent posting helps set expectations. Analyze successful posts, consider audience behavior, and accommodate various time zones. Leverage Instagram Insights, demographics, and performance data for insights. Continuously assess and test ideas for optimal results. Use tools like Brandwatch or Iconosquare for scheduling and data. Monitor competitors for insights, especially for new brands. Aim for improvement, not perfection, and adapt based on test outcomes.

Continue to Test and Be Consistent

Your Insights will eventually be more accurate at assessing your Instagram post strategy the more content you have.

Afterward, you can adjust your content strategy in light of your thorough study.

In the end, it’s up to you and the brand to decide what success looks like.

Maybe there are more likes, comments, following, or people are more aware of the brand.

While the timing of your posts is an important factor in total engagement, you should also choose the appropriate hashtags, images, and copy for each post. You should also pay attention to promoted posts because they can change how you view your Insights.

To constantly enhance interaction and develop your follower base, you must ultimately strike a balance between all of these factors.

The key is to maintain consistency. Post frequently, and frequently check back to see how your posts are performing.

2 thoughts on “Instagram Post Time”

  1. Pingback: Instagram | 7enz Digital and IT Solution | Top Digital Agency In Tamil Nadu.

  2. Pingback: Instagram Tests 10-Minute Reels | 7enz Digital and IT Solution | Top Digital Agency In Tamil Nadu.

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