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Content Marketing

7 Best Practices For Content Marketing In 2023

Content marketing is one of the best ways to maintain your brand’s relevance and bring organic traffic to your website. If you want your content to be found, you should follow several best practices. In this post, we’ll discuss some excellent content marketing practices and trending topics.

The following are the top seven content marketing strategies for 2023:

  • Utilize the client’s voice.
  • Use the hub-and-spoke content marketing model to produce content.
  • Adapt your material to different result types.
  • Always evaluate the return on your content.
  • There is AI-generated content now, but don’t believe the hype
  • Repurpose and reoptimize your outmoded or ineffective material.
  • To move more quickly, eliminate silos between your internal departments.

1. Incorporating Customer Voice into Content

Customer-Centric Content:

Incorporating the customer’s voice and aligning content with their real search terms are essential in content marketing. Without this connection, reaching your target audience, even when you offer what they seek, becomes challenging.

Keyword Research and Relevance:

Using actual search phrases is vital for developing relevant content. Keyword research is the cornerstone of content creation, ensuring your material resonates with your audience and remains discoverable.

2. Use the Hub & Spoke Content Marketing Model while producing content.

Google values websites showcasing expertise, making the hub and spoke model crucial. By producing extensive content on a subject, you validate authority to both Google and your audience.

This technique, tied to understanding demand, aligns with customer preferences. While not new, this approach remains essential.

It involves creating a hub around your core service and connecting related FAQs or buyer journey stages as spokes. This targets various search stages, impresses Google with your expertise, and bolsters organic traffic and conversions.

3. Produce Content In Line With Result Types

Google’s Evolving Result Landscape:

Google’s search results have expanded beyond traditional links. The diversity of result types on search engine pages is vast, demanding strategic content structuring. Just as targeting keywords with search volume is crucial, structuring content to captivate Google’s attention is imperative.

Emergence of Short-Form Videos and Audio Content:

Short-form videos, especially those lasting 10 to 30 seconds, have gained immense popularity due to platforms like TikTok and Instagram Reels. This trend has extended to Google’s results. Researching competitors and existing Google content before creating your material is advised. Visual content is appealing on social media and Google Images, while podcasts are another prevalent content avenue.

Adapting to User Preferences:

Understanding how users consume content, reflected in Google’s Page 1 results, is pivotal. Tailoring content for these consumption patterns is essential for visibility. Whether through visual content, podcasts, or other formats, adapting to Google’s evolving landscape enhances content reach and engagement.

4. Calculate the ROI of Your Content

Although it isn’t a novel idea, it is consistently a smart content marketing technique. Unlike paid media or email marketing with clear metrics, tying ROI to SEO or the organic channel is complex.

Defining how you’ll measure content’s impact and showcasing its influence on outcomes is vital. Reporting increased site visits and conversions due to content is the most effective way to gain support for SEO’s value.

Establish reporting mechanisms before content creation to evaluate performance, such as Page 1 rankings for target keywords.

This enhances organic traffic and conversions. Leveraging enterprise SEO tools or simpler solutions aids in tracking.

Consistently employing this approach showcases the enduring value of proactive SEO, driving current and ongoing traffic to your content

5. Don’t Believe The Hype About AI-generated Content

AI-generated content is now a reality, dispelling any hype. Acronyms like VR, AR, and NFTs haven’t disrupted the norm as anticipated.

AI’s presence is enduring, offering diverse benefits. Yet, entirely relying on AI for content creation isn’t advised. AI, such as ChatGPT, is valuable for research, schema development, and ideation.

Google’s “E-A-T” standards now emphasize experience. Demonstrating expertise remains crucial.

Google aims to provide accurate, reliable information. The focus on experience appears to counter AI-generated content. Websites with poor material are affected by Google’s content update.

Some sites prioritize search engines over users. While AI can assist, quantity should be monitored to avoid issues seen in cases like CNET.

6. Repurpose and re-optimize any dated or underperforming content

Optimizing Content for the New Year:

Refreshing content isn’t a must for each new year. Assess your site’s content performance to determine if outdated pieces can be re-optimized or repurposed. Content audits help identify strong candidates for improvement. Enhancing quality content with target keywords often trumps starting from scratch. Uncover gaps for new material or combine existing content for efficiency. Prioritize enhancement over reinvention to save time and resources.

Content Audits for Effective Revamps:

A perpetual best practice involves auditing website content. This process uncovers hidden potentials and guides enhancements, optimizations, or new content additions. Instead of creating from scratch, consider refining existing material. This ongoing approach enhances your site’s value by harnessing its content potential.

7. If you haven’t already, break down team silos internally.

While valuable for businesses, content strategy demands more than best practices. Content creation involves multiple departments – not just the content team, but also development, legal, and SEO.

The shared objective across these divisions, particularly in enterprises, is driving website visits and conversions. Enhancing organic marketing effectiveness requires various strategies.

Regular cross-department meetings can streamline content creation and improvement processes, ensuring clarity and efficiency. Without clear roles, delays can arise. Overcoming these silos requires organized efforts to educate and communicate, uniting content marketers for successful content publication.

As a result,

Secure your content’s future by following these seven key practices, including the strategies provided by 7enz Digital and IT Solution. Proactively use insights for engaging content creation and involving internal teams. Content marketing is a potent tool to boost traffic, educate customers about services, and build trust. While AI trends are important, prioritize accuracy and human-generated content. Remember to prioritize mastering these essential practices over chasing trends to ensure long-term success.

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